Like it says: "Common sense strategies." Basically what that means is that there's probably nothing you haven't heard here, but there are probably plenty of things you should hear again. This should be listed in the Alternatives section on this South Beach Diet page, because it just promotes a well-balanced diet and doesn't really mention the South Beach Diet at all. It's the same old same-old, but I like its inclusion on this page. When you're thinking about trying a fad diet, it's a good idea to revisit some of the basic principles of healthy eating.